Security News & Trends

New Security Feature: Alarm.com Business Activity Analytics

Written by General Security | Nov 24, 2021 5:20:40 PM

When adding commercial security systems to your place of business, safeguarding employees, assets, and property is most important with technologies such as smart alarms, security cameras, keycard entry systems, fire and life safety devices, and others.

For additional insights, General Security is now offering access to Alarm.com Business Activity Analytics for strategic monitoring and management practices. 

When purchasing a commercial security camera package, business owners can now add rules around motion detection or group gatherings. These include virtual tripwires for occupancy and people-counting measures, as well as heat mapping, crowd gathering, and queue monitoring. 

These technologies will transform security within and around your place of business, and provide invaluable insights, such as customer traffic, marketing analytics, and inventory tracking through automated weekly or monthly reports.

Implementing a security system can also lead to insurance cost reductions and other discounts. It’s best to check with your carrier for more information. 

Below we’ll discuss how this technology’s monitoring tactics, data analytics, use cases, and more.

 

Helping Customers Strategically Manage & Monitor Their Business

As aforementioned, security cameras can be placed within and around the business premises. When accompanied by smart technologies, such as video analytics and surveillance, motion detection, geofencing, and others, these can also assist law enforcement with identifying and possibly apprehending suspects. 

Business Activity Analytics also oversees capacity control, queue monitoring, and other critical functions. This is especially useful with many public spaces requiring social distancing and capacity restrictions due to the coronavirus pandemic.

Learn how Alarm.com Business Activity Analytics can help business owners make informed decisions: 


Occupancy & People Counting

For additional insights, General Security is now offering access to Alarm.com Business Activity Analytics for strategic monitoring and management practices. 

A virtual tripwire at building entrances captures total occupancy via multi-directional counting. As this technology calculates how many people cross this invisible line, you’ll receive immediate alerts about exceeding capacity levels.

Heat Mapping

Invisible ground zones track location and time duration of customers, employees, guests, and others. Time lapsed or single image heat maps examine average spot movements for marketing insights and other consumer information.

Crowd Gathering

Virtual ground zones count the amount of people in a specific area. This can also track unwanted loitering by both customers and employees. Immediate mobile device alerts will appear for overcapacity situations. 

Queue Monitoring

This virtual zone manages average customer wait time. Notifications appear if the queue length is too lengthy or exceeds pre-set durations. 

 

Alarm.com Business Activity Analytics
Use Cases

Note the following industries and how each can benefit from utilizing Alarm.com Business Activity Analytics.

Retail Shops

Retailers can utilize heat mapping to demonstrate how long and where customers spend time at specific areas or in-store displays. 

Grocery Stores & Supermarkets

Queue monitoring can effectively assist grocery stores when evaluating checkout lane wait times and in-store deliveries.

Medical Facilities

When used at emergency clinics or other walk-in facilities, crowd gathering can set rules during busier times for social distancing and other compliance requirements.

Event Spaces

When implementing occupancy and people counting, event management companies can maintain crowd control, social distancing, and fire and safety codes. 


When adding commercial security systems to your place of business, safeguarding employees, assets, and property is most important.

Effectively Managing Business Analytics & Security

For protection and data analytics at your place of business, it’s best to work with a reputable service provider, such as General Security, for insights and best practices regarding these and other smart technologies.

General Security provides commercial security solutions for organizations of all sizes and industries. Request a free quote from us today!